Benelli celebrates 110 years
and presents the new anniversary logo

1911-2021. Benelli celebrates its first 110 years and is preparing to celebrate this historic milestone by presenting the new anniversary logo, created by the Benelli Style Center, the heart of the Pesaro-based company. The new logo represents the solid union between past and present, enclosed in what is one of the most identifying iconographic elements of Benelli: the Lion. A symbol that stands proud also in this logo, projecting its gaze towards the future. To complete the picture, the celebratory dates, that of the birth of the Pesaro Company and the year in which the 110th anniversary occurs.

The new logo will accompany a series of initiatives and events organized by the Casa del Leoncino to celebrate the illustrious anniversary, which will be concentrated more at the Officine Benelli Museum, historical memory of the Pesaro-based company, where over 200 Benelli and MotoBì motorcycles are on display. The culmination of the celebrations will be on the occasion of the “Benelli Week 2021”, which will be held in Pesaro from 13 to 19 September. The event, organized by the Registro Storico Benelli and the Tonino Benelli Moto Club, with the collaboration of Benelli, attracts thousands of enthusiasts from all over the world every year and this year, on the occasion of the 110th birthday of the company, it is already rich of surprises and news that will be revealed shortly.

“We are really proud to celebrate our first 110 years of history - explains Yan Haimei, CEO of Benelli QJ -. A story made up of values, intuitions and dreams, but also of men, ideas, talent and genius. A story with great pride, but also with a strong sense of responsibility and dedication we carry on with immense passion on day after day”.

“Benelli is 110 years old and we are truly honored to be able to celebrate this historic milestone together with all the fans of the Leoncino Company - explains Paolo Marchinelli, president of the Registro Storico Benelli -. We take this opportunity to invite everyone in Pesaro in September, to celebrate this 110th anniversary".