Benelli India Launches its 41st Exclusive Dealership in Howrah

Mar 25, 2021

Benelli India Launches its 41st Exclusive Dealership in Howrah.  The showroom showcases the Italian brand’s latest BS6 range; bookings and deliveries open.

Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, today launched its 41st exclusive showroom, in Howrah. The state-of-the-art Benelli-Howrah showroom is situated in a plush locale at Mouza-Mirzapur, Argori Kadamtala Bus stand, Sankrail, Howrah – 711302.

The showroom, under the dealership of ‘Speed Automobiles’, showcases the BS6 Range of Benelli superbikes, which include:

  1. Imperiale 400 - Retro Classic - Rs. 1,89,799 (Red, Black & Silver colour)
  2. Leoncino 500 - Street Scrambler - Rs. 4,59,900 (Steel Grey colour); Rs. 4,69,900 (Leoncino red colour).
  3. TRK 502 - Grand Tourer (Introductory Price) - Rs. 4,79,900 (Dark Grey colour); Rs. 4,89,900 (Pure White and Benelli Red colour).
  4. TRK 502X - Adventure Tourer (Introductory Price) - Rs. Rs. 5,19,900 (Dark Grey colour); Rs. 5,29,900 (Pure White and Benelli Red colour).

All prices, Ex-showroom, India.

The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range of the 1950s. It’s powered by a BS6 374cc, single-cylinder, air-cooled engine that delivers 21PS@6000rpm and 29Nm@3500rpm.

Benelli has more than 100 years of legendary history, and no machine in its line-up exemplifies this emotionally historic passion better than the Benelli Leoncino 500. It’s powered by a BS6 500cc, 2-cylinder, liquid-cooled engine, producing a maximum power output of 47.5PS at 8500rpm and maximum torque of 46Nm at 6000rpm.

The new generation TRK 502 and TRK 502X have come with an enhanced riding experience, taking touring and adventure riding to the next level. The BS6 500cc, 2-cylinder, liquid-cooled motor, powering the TRK 502 (Grand Tourer) and the TRK 502X (Adventure Tourer), produces 47.5 PS @ 8500rpm with a peak torque of 46NM @ 6000rpm.

The 500cc range consisting of the Leoncino 500, TRK 502 and TRK 502X, can be booked at Rs. 10,000, and the Imperiale 400 can be booked at Rs. 6000. Bookings can be done by visiting the showroom or by logging onto -

Benelli India has also introduced a limited period offer, where customers can avail a low EMI offer of Rs. 4999 per month, with up to 85%* funding on the Imperiale 400, to make it more accessible for customers.

The Imperiale 400 comes with a 2-year unlimited kilometre warranty as standard, while the Leoncino 500, TRK 502 and TRK 502X come with a 3-Year unlimited KMS warranty as standard. Benelli India is also offering 24x7 Road Side Assistance for its customers.

Vikas Jhabakh, Managing Director, Benelli India, said, “It gives us great pleasure to be associated with ‘Speed Automobiles’. Our philosophy of customer service is in tandem with the ethos of our Howrah Dealer Partner. The employees at Benelli –Howrah are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Howrah is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Amit Makharia, Dealer Principal, Benelli-Howrah, said, “We are absolutely thrilled to bring Benelli to Howrah. We look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

Apart from Italian motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

About Benelli

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of groundbreaking models, advanced technology, victories and world-renowned riders. Benelli is a part of Geely Auto Group. Geely Auto Group employs more than 50,000 people and operates 12 plants, five global R&D centres in Frankfurt, Coventry, Gothenburg, Hangzhou and Ningbo. The Group also has 900 employees that work across five global design studios in Barcelona, California, Coventry, Gothenburg and Shanghai.

The Geely Auto brand is listed on the Hong Kong stock exchange since 2005 and controls the following automotive groups and vehicle brands:

  • Geely Auto
  • Volvo Cars and Polestar
  • LYNK & CO
  • Geometry
  • Lotus
  • Proton

Geely Auto holds a 9.69% stakeholder in Daimler that has brands such as Mercedes-Benz and ‘Smart Automobile Co Ltd’ in a JV with Mercedes-Benz AG.

About Adishwar Auto Ride India

Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), a partner of Mahavir Group, one of the leading automobile dealers in the country. AARI is the exclusive partner by Benelli, to distribute Benelli’s premium product range in the country. The company has set up an assembly plant for Benelli in Hyderabad. The company manufactures and imports a range of Benelli bikes from Italy & South East Asia regions.