Benelli 502c launches in India at INR 4.98 lakhs (ex-showroom)

Jul 29, 2021

Benelli launches its Ultimate Urban Cruiser 502c in India at INR 4.98 lakhs (ex-showroom)

  • The 502c is powered by a 500 cc twin cylinder motor that churns out 47.5 PS of peak power and 45 Nm of peak torque
  • The 21 L fuel tank translates to lesser fuel stops and uninterrupted cruising
  • The Benelli 502c will be available in two colour options – Matte Cognac Red and Matte Black
  • The Benelli 502c is available with 3-Year Unlimited Kilometre Warranty as Standard*
  • Bookings can be done online and offline for Rs. 10,000

Benelli, the global leader in the superbike segment, announced the launch of Benelli 502c at an attractive price of INR 4.98 lakhs (ex-showroom) in India. Benelli’s Ultimate Urban Cruiser is an absolute Italian power cruiser packed with tons of swagger. The 502c is a true head turner with its distinct styling, quintessential Benelli roar and a commanding road presence. The cruiser’s design includes aggressive styling, visible steel trellis frame, ultra-comfortable riding ergonomics, free floating single piece seat, muscular tank, LED lighting, imposing front fascia, chunky front suspension and double-barrel stainless steel exhaust pipes.

The deliveries of the Ultimate Urban Cruiser are scheduled to start from August 2021 across all the exclusive Benelli showrooms in India. Benelli India started taking the pre-bookings of the 502c with a minimum booking amount of Rs. 10,000. The 502c can be booked at the nearest authorized Benelli showroom and online by logging into -

Commenting on the announcement, Mr Vikas Jhabakh, MD, Benelli India said, “We are excited to launch our Ultimate Urban Cruiser in India today. The 502c is a classic Italian power cruiser combining distinct design, aggressive styling, laid-back ergonomics and engaging performance. With the launch of 502c, we are venturing into an all-new segment of high-performance power cruisers and are looking forward to add more customers to the Benelli family in the country.”

The Benelli 502c will be offered in two colour options – Matte Cognac Red and Matte Black. The Ultimate Urban Cruiser is powered by a refined 500cc, four-stroke, twin cylinder engine with EFI, DOHC and TLI. The engine churns out 47.5 PS of peak power at 8500 rpm and 45 Nm of peak torque at 6000 rpm. The 502c gets a 21-litre of fuel tank for relentless cruising and 170mm of ground clearance that guarantees unlimited miles of freedom. It also gets a fully digital console that provides all the information that a rider needs.

The 502c also gets unmatched comfort and riding ergonomics, thanks to the low seating position, wide swept handlebars and forward-set foot pegs. The adjustable rear mono-shock is flexible to suit the rider’s needs based on the weight requirements and riding conditions. The braking duties are handled by dual semi-floating 280mm discs up front and a 240mm disc at the rear with dual-channel ABS offering strong bite and progressive feedback to the rider.

Specifications –



Bore & Stroke

ø69x66.8 mm



Rated Output

47.5 PS/8500r/min

Compression Ratio





Pressure Splash Lubrication


Wet multi-splate

Fuel System


Exhaust System

Long-acting Catalyst and Oxygen Sensor



Cooling System





Steel Tube Trellis Frame

Front Suspension

Upside down telescopic fork – 135mm

Rear Suspension

Telescopic coil spring oil damped – 50mm

Front Brake

Dual discs – diameter 280mm

Rear Brake

Disc, diameter 240mm

Front Wheel

17 x 3.5 inch

Rear Wheel

17 x 4.5 inch

Front Tire


Rear Tire




Ground Clearance

170 mm

Dry Weight, unladen

216 kg

Fuel Capacity

21 L

Colour Options

Matte Cognac Red

Matte Black


About Benelli

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of groundbreaking models, advanced technology, victories and world-renowned riders. Benelli is a part of Geely Auto Group. Geely Auto Group employs more than 50,000 people and operates 12 plants, five global R&D centres in Frankfurt, Coventry, Gothenburg, Hangzhou and Ningbo. The Group also has 900 employees that work across five global design studios in Barcelona, California, Coventry, Gothenburg and Shanghai.

The Geely Auto brand is listed on the Hong Kong stock exchange since 2005 and controls the following automotive groups and vehicle brands:

  • Geely Auto
  •  Volvo Cars and Polestar
  • LYNK & CO
  • Geometry
  • Lotus
  • Proton

Geely Auto holds a 9.69% stakeholder in Daimler that has brands such as Mercedes-Benz and ‘Smart Automobile Co Ltd’ in a JV with Mercedes-Benz AG.

About Adishwar Auto Ride India

Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), a partner of Mahavir Group, one of the leading automobile dealers in the country. AARI is the exclusive partner by Benelli, to distribute Benelli’s premium product range in the country. The company has set up an assembly plant for Benelli in Hyderabad. The company manufactures and imports a range of Benelli bikes from Italy & South East Asia regions.