Benelli India Launches its 38th Exclusive Dealership in Vellore.  The showroom showcases the Italian brand’s BS6 Imperiale 400; bookings and deliveries open

Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, today launched its 38th exclusive showroom, in Vellore. The state-of-the-art Benelli-Vellore showroom is situated in a plush locale at 374, 375, Alamelumangapuram, Vellore - 632 009.

The showroom showcases the recently launched BS6 Imperiale 400, under the dealership of ‘JCS BYK Pvt. Ltd.’. The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 starts from Rs. 1.99 Lakhs (Ex-showroom) and customers can book it for Rs. 6000, by either visiting the Benelli-Vellore showroom or by logging onto - india.benelli.com

The Imperiale 400 is offered in three colour options – Red, Black and Silver.

Benelli India has also introduced festive offers, where customers can avail a low EMI offer of Rs. 4999 per month, with up to 85%* funding on the Imperiale 400. The festive offer is available for a limited time period across all Benelli dealerships in the country. Through this offer, Benelli India aims to reach out to a wider audience and make the Imperiale 400 even more accessible for its customers.

The Imperiale 400 comes with best-in-class 3-year unlimited kilometre warranty and 2-year complimentary service as standard*. To make the ownership experience hassle free, Benelli India is also offering 3rd year AMC package and 24x7 Road Side Assistance for all its Imperiale 400 customers.

Vikas Jhabakh, Managing Director, Benelli India said, “It gives us great pleasure to be associated with ‘JCS BYK Pvt. Ltd’. Our philosophy of customer service is in tandem with the ethos of our Vellore Dealer Partner. The employees at Benelli – Vellore are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Vellore is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Apart from the Italian motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

Mr. Shrey Kumar Mehta, Dealer Principal, Benelli-Vellore said, “We at Benelli-Vellore are absolutely thrilled to bring Benelli to Vellore. We look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

The upcoming BS6 range of Benelli superbikes include – 

1. Benelli TRK 502: In-line two-cylinder, 500cc Adventure Tourer
2. Benelli TRK 502X: In-line two-cylinder, 500cc Off-Roader
3. Benelli Leoncino 500: In-line two-cylinder, 500cc Street Naked Scrambler
4. Benelli 302S: In-line two-cylinder, 300cc Tourer
5. Benelli 302R: In-line two-cylinder, 300cc Supersport
6. Benelli Leoncino 250: Single-cylinder, 250cc Street Naked
7. Benelli TNT 600i: In-line four-cylinder, 600cc Street Naked

About Benelli

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of groundbreaking models, advanced technology, victories and world-renowned riders. Benelli is a part of Geely Auto Group. Geely Auto Group employs more than 50,000 people and operates 12 plants, five global R&D centres in Frankfurt, Coventry, Gothenburg, Hangzhou and Ningbo. The Group also has 900 employees that work across five global design studios in Barcelona, California, Coventry, Gothenburg and Shanghai. 

The Geely Auto brand is listed on the Hong Kong stock exchange since 2005 and controls the following automotive groups and vehicle brands:

• Geely Auto
• Volvo Cars and Polestar
• LYNK & CO
• Geometry
• Lotus
• Proton

Geely Auto holds a 9.69% stakeholder in Daimler that has brands such as Mercedes-Benz and ‘Smart Automobile Co Ltd’ in a JV with Mercedes-Benz AG.

About Adishwar Auto Ride India

Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), a partner of Mahavir Group, one of the leading automobile dealers in the country. AARI is the exclusive partner by Benelli, to distribute Benelli’s premium product range in the country. The company has set up an assembly plant for Benelli in Hyderabad. The company manufactures and imports a range of Benelli bikes from Italy & South East Asia regions.