Benelli India Launches its 40th Exclusive Dealership in Pune. The showroom gets India’s first Benelli Cafe and houses the Italian brand’s BS6 range.

Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, today launched its 40th exclusive showroom, in Pune. The state-of-the-art Benelli-Pune showroom is situated in a plush locale at Bhagyashree Chambers, Shop no. 5 and 6, Sy. no. 273/4, Baner Rd, Pune - 411045.

 The showroom also showcases India’s first Benelli Cafe, which is a uniquely designed setup that serves a variety of delicacies and coffee, which have been carefully selected and prepared to bring customers a distinct flavour and richness, capturing the essence and characteristics of Italian surroundings. The cafe has been designed with a Benelli theme, allowing customers to bask in the ambience of Benelli’s rich history, in an environment that is comfortable and avant-garde.

 The Benelli Cafe offers the highest standards of service and ambience, to offer an unmatched experience to the Indian coffee connoisseur. The cafe has a minimalist layout with an eclectic and contemporary set of furniture.

 The showroom under the dealership of ‘Jhabakh Auto Pvt. Ltd.’ showcases the BS6 Range of Benelli superbikes, which include:

1. Leoncino 500 - Street Scrambler - Rs. 4,59,900 (Steel Grey colour); Rs. 4,69,900 (Leoncino red Colour).
2. TRK 502 - Grand Tourer (Introductory Price) - Rs. 4,79,900 (Dark Grey colour); Rs. 4,89,900 (Pure White and Benelli Red colour).
3. Imperiale 400 - Retro Classic - Rs. 1.89 Lakhs (Red, Black & Silver colour)

All prices, Ex-showroom, India.

Benelli has more than 100 years of legendary history and no machine in its line-up exemplifies this emotionally historic passion better than the Benelli Leoncino 500. It’s powered by a BS6 500cc, 2-cylinder, liquid-cooled engine, producing a maximum power output of 47.5PS at 8500rpm and maximum torque of 46Nm at 6000rpm.

The new generation TRK 502 comes with an enhanced riding experience, taking touring to the next level. The TRK 502’s BS6 500cc, 2-cylinder motor, produces 47.5 PS @ 8500rpm with a peak torque of 46NM @ 6000rpm.

The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range of the 1950s. It’s powered by a BS6 374cc, single-cylinder, air-cooled engine that delivers 21PS@6000rpm and 29Nm@3500rpm.

Customers can book the Leoncino 500 and the TRK 502 for Rs. 10,000, and the Imperiale 400 can be booked at Rs. 6000. Bookings can be done by visiting the showroom or by logging onto - india.benelli.com

Benelli India has also introduced a limited period offer, where customers can avail a low EMI offer of Rs. 4999 per month, with up to 85%* funding on the Imperiale 400, to make it more accessible for customers.

The Imperiale 400 comes with a 2-year unlimited kilometre warranty as standard, while the Leoncino 500 and TRK 502 come with a 3-Year unlimited KMS warranty as standard. To make the ownership experience hassle-free, Benelli India is also offering 24x7 Road Side Assistance for its customers.

Vikas Jhabakh, Managing Director, Benelli India said, “It gives us great pleasure to be associated with ‘Jhabakh Auto Pvt. Ltd.’. Our philosophy of customer service is in tandem with the ethos of our Pune Dealer Partner. The employees at Benelli – Pune are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”

He further added, “We are also glad to announce that Benelli-Pune is the first outlet be introduced with a Benelli Cafe, which will not only prove to be a landmark for Benelli fans to come and soak Benelli’s rich history but it will also prove to be a platform for enthusiasts to come and interact with other like-minded riders, talk motorcycles and organize rides.”

Varun Jhabakh, Dealer Principal, Benelli-Pune said, “We at Benelli-Pune are absolutely thrilled to bring Benelli to Pune. We have been associated with Benelli for quite some time now, catering to customers through our Benelli-Hyderabad Dealership. It is with great pride that we are entering our 2^nd stint with the inauguration of the Benelli-Pune dealership. Through Benelli-Pune, we look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

Apart from Italian motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customization options, with more being introduced across India in a phased manner.

About Benelli

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of groundbreaking models, advanced technology, victories and world-renowned riders. Benelli is a part of Geely Auto Group. Geely Auto Group employs more than 50,000 people and operates 12 plants, five global R&D centres in Frankfurt, Coventry, Gothenburg, Hangzhou and Ningbo. The Group also has 900 employees that work across five global design studios in Barcelona, California, Coventry, Gothenburg and Shanghai.

The Geely Auto brand is listed on the Hong Kong stock exchange since 2005 and controls the following automotive groups and vehicle brands:

• Geely Auto
• Volvo Cars and Polestar
• LYNK & CO
• Geometry 
• Lotus
• Proton

Geely Auto holds a 9.69% stakeholder in Daimler that has brands such as Mercedes-Benz and ‘Smart Automobile Co Ltd’ in a JV with Mercedes-Benz AG.

About Adishwar Auto Ride India

Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), a partner of Mahavir Group, one of the leading automobile dealers in the country. AARI is the exclusive partner by Benelli, to distribute Benelli’s premium product range in the country. The company has set up an assembly plant for Benelli in Hyderabad. The company manufactures and imports a range of Benelli bikes from Italy & South East Asia regions.