Benelli Ultimate Urban Cruiser 502c Pre-Booking Open

Jul 8, 2021

Benelli India commences pre-bookings of its Ultimate Urban Cruiser 502c in India. The Benelli 502c will be available in two colour options – Matte Cognac Red and Glossy Black. The Benelli 502c is available with 3-Year Unlimited Kilometre Warranty as Standard*. Bookings can be done online and offline for Rs. 10,000

 Benelli, the global leader in the Superbike segment, has commenced the pre-bookings for its Ultimate Urban Cruiser, the Benelli 502c. The motorcycle is a quintessential Italian cruiser packed with swagger. The superbike stands out with a distinct style and elegance that exudes a commanding road presence. The Benelli 502c design includes aggressive styling, visible steel trellis frame, ultra-comfortable riding ergonomics and double-barrel stainless steel exhaust pipes. These exhaust pipes shell out an unmistakable Benelli Roar that makes the rider crave for more. 

The Benelli 502c combines distinct design, aggressive styling, comfortable ergonomics and engaging performance. The Benelli 502c can be pre-booked by paying a token amount of Rs. 10,000. The customers can book the Ultimate Urban Cruiser at the nearest authorized Benelli showroom or online by logging into - The deliveries of the Benelli 502c are scheduled to start from August 2021 across all the exclusive Benelli showrooms in India.

Commenting on the announcement, Mr Vikas Jhabakh, MD, Benelli India said, “We are thrilled to announce the official pre-bookings of Benelli 502c. Our Ultimate Urban Cruiser is a testimony of fine Italian design and thrilling performance. It marks the beginning of a new phase for the brand as we venture into an all-new segment of high-performance power cruisers. We are committed to introduce Benelli’s world-class superbikes to the Indian market in time for the brand purists and enthusiasts. We are offering a special 3-year unlimited KMS warranty to ensure peace of mind for the customers so that they can ride more and live every moment with their 502c.”

The Benelli 502c will be offered in two colour options – Matte Cognac Red and Glossy Black. The Ultimate Urban Cruiser is powered by a refined 500cc, four-stroke, parallel-twin engine. The 502c gets a 21-litre of fuel tank for relentless cruising that guarantees unlimited miles of freedom. It also gets a fully digital console that provides all the information that a rider needs. The 502c also gets unmatched comfort and riding ergonomics, thanks to the low seating position, wide swept handlebars and forward-set foot pegs. 


About Benelli

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of groundbreaking models, advanced technology, victories and world-renowned riders. Benelli is a part of Geely Auto Group. Geely Auto Group employs more than 50,000 people and operates 12 plants, five global R&D centres in Frankfurt, Coventry, Gothenburg, Hangzhou and Ningbo. The Group also has 900 employees that work across five global design studios in Barcelona, California, Coventry, Gothenburg and Shanghai. 

The Geely Auto brand is listed on the Hong Kong stock exchange since 2005 and controls the following automotive groups and vehicle brands:

  • Geely Auto
  • Volvo Cars and Polestar
  • LYNK & CO
  • Geometry
  • Lotus
  • Proton

Geely Auto holds a 9.69% stakeholder in Daimler that has brands such as Mercedes-Benz and ‘Smart Automobile Co Ltd’ in a JV with Mercedes-Benz AG.

About Adishwar Auto Ride India

Vikas Jhabakh, Director – Mahavir Group, spearheads Benelli’s operations in India through Adishwar Auto Ride India (AARI), a partner of Mahavir Group, one of the leading automobile dealers in the country. AARI is the exclusive partner by Benelli, to distribute Benelli’s premium product range in the country. The company has set up an assembly plant for Benelli in Hyderabad. The company manufactures and imports a range of Benelli bikes from Italy & South East Asia regions.