We are excited to announce the third edition of the Benelli Experience 2024, which took place from Friday, September 6th to Sunday, September 8th. Over 450 riders gathered to enjoy a weekend full of adventures and new product launches.

One of the highlights of this third edition was the unveiling of the new Leoncino 800 TRAIL, a model set to become a leader in the high-displacement trail segment. Also, Benelli’s Brand Ambassador in Argentina, Virginia Guidetti (a well-known figure in motorcycling and a prominent rider in the Argentine Superbike in the 300 Super Sport category), made her first appearance riding her new TRK 702 X.

“These kinds of gatherings between the Benelli community and enthusiasts allow us to connect with each rider and showcase the brand’s latest developments. The successful experience we had in Tucumán motivated us to repeat the event, creating the perfect setting for the debut of the new Leoncino 800 TRAIL. With initiatives like this, we reaffirm Benelli’s commitment to innovation and passion for motorcycling, always aiming to offer unique experiences to our customers in Argentina,” said Pablo Di Lella, Commercial Director.

The Benelli Experience 2024 began on Friday, September 6th, with registration and an exclusive test ride in Flor de Sauco, Tafí del Valle. Participants had the opportunity to test ride the Benelli TRK in both its 702 and 702X versions, as well as Keeway's latest addition, the V302C, for the first time since its official release. It was an exciting first day, where motorcyclists experienced the handling of the models in a natural setting, and in the evening, enjoyed a welcome dinner.

On Saturday, September 7th, the event continued with a series of informative talks and riding tips before the start of the ON and OFF rides to the "Bodega Río Arena." Both Virginia Guidetti, Benelli’s Brand Ambassador in Argentina, and David Tieppo, a veteran rider in national and international competitions, led the rides. The riders were able to enjoy the picturesque landscapes of the province of Tucumán while testing their motorcycles on different terrains. As on the first day, the riders relaxed and had dinner from the food trucks at the Waynay Killa hotel, accompanied by a live band performance.

The event concluded on Sunday, September 8th, with Pablo Di Lella and Carlos Fernández, Benelli’s Product Manager in Argentina, sharing the latest updates from Benelli, including the official presentation of the new Leoncino 800 TRAIL, the drawing of the 251S, and other special mentions. “This third edition of the Benelli Experience became the perfect stage to once again showcase our brand's growth in the country,” highlighted Carlos Fernández.