Benelli Returns to EICMA 2026

Oct 2, 2026

Milan, Italy, November 2026. Benelli confirms its participation in EICMA 2026, the International Two-Wheel Exhibition taking place at fieramilano Rho, Milan, from November 5 to 8, continuing its strong momentum in recent editions of the show. As part of Keeway Group, Benelli will once again share the show floor with sibling brands Morbidelli, Keeway and EZI, reinforcing the group's unified presence at one of the industry's most important trade events.

 

The brand will hold its official press conference on Tuesday, November 3, 2026 (Press Day), at 12:00 CET, at Hall 6, Booth B20. Members of the press and distributors are cordially invited to attend in person, and the conference will also be streamed live via YouTube on the brand's official channel: @Benellimoto

 

Beyond the press conference, visitors will find the Benelli stand alive throughout the show with additional activities and activations, offering a closer look at the brand's lineup.

 

For international media following remotely, local times are:
12:00 Milan
19:00 Beijing
06:00 New York
08:00 Buenos Aires

 

Benelli Communications Team
press@benelli.com
www.benelli.com

2026BENELLIEICMA